SilverCart GroupViews explained

Posted by Ramon Kupper on 13 January 2012 | 0 Comments

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GroupViews are a very powerful concept in SilverCart. By optimizing how a bunch of product groups or products are displayed, you can greatly affect the conversion rate of your online store. A higher conversion rate means more turnover and more turnover means more profit. This is why you should take the time to master SilverCart GroupViews.

There is also a great article by elasticpath which covers list view vs. tile view in detail.

Depending on your procucts and your target group it might even help to create a spealized group view, for example a mixture between tile + list. Let's say you want to highlight special products in the group view, so you decide to have a 3 column tile for all products costing less than 100USD and products above that price should be presented each in a single row mixed into the tiles. (To prove your theory you should of course run an A/B-test, which will be covered in a future blog post).

Sebastian has wrote a tutorial in the documentation section that covers the topic of group views thoroughly. In this tutorial, you will learn how to create a module that adds a new group view to SilverCart. Don't worry, it won't hurt and all the files needed are included in the tutorial as well.




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